Cid gives leaders access to the kind of insight usually reserved for high-ticket executive coaching—right where the work happens. Cid listens in real time, distills what matters, and promptly nudges you towards being a better leader. Like film study for athletes, Cid helps you see what you can’t see on your own, turning everyday meetings into opportunities to grow clarity, trust, and impact.

Cid feels less like software and more like a thoughtful advisor. Cid’s voice is clear and grounded—never robotic or overwhelming. The interface is stripped of clutter: no endless dashboards or transcripts, just daily feedback you can absorb at a glance via text, email, or voice. Cid’s simplicity is intentional, so you can focus on leading rather than learning another tool.

The best coaches know you don’t coach on everything—you target the highest-leverage behaviors and focus there. That’s exactly how Cid works: identifying the moments that matter most and giving you clear, timely nudges to strengthen them. This is a unique capability of our AI—where most tools wait for you to input data, Cid challenges you, prompts you, and stays active in the flow of your work, helping you grow with every conversation.

Cid isn’t a catch-all productivity app; it’s a specialist, built by seasoned advisors who know what it takes to elevate performance. People invest in great coaches for the quality of their insight and their unwillingness to let up—and Cid brings that same rigor to your work. It zeroes in on the area that will create the most impact, guiding you to master one thing at a time. Whether it’s sharpening communication, decision-making, or presence, Cid keeps you focused on what matters most and drives results where they count.